Somewhere along the way, content stopped being something we went looking for and became something that chases us. News alerts, videos, newsletters, podcasts, devotionals, forwarded messages. Pick up your phone for ten seconds and something is already waiting for you. And now that AI can produce articles, images and videos in a few seconds, the pile is growing faster than ever. I create content myself, so I'm not pointing fingers from the outside. But I think it's time we asked an honest question: is all of this actually helping us? How much is out there? The numbers are hard to wrap your head around. One estimate says the world creates, captures, copies and consumes about 402 million terabytes of data every day , and that the yearly total is heading toward 221 zettabytes in 2026 , up from 181 in 2025. People send hundreds of billions of emails daily, and more than 720,000 hours of video are uploaded to YouTube every single day. To be fair, a lot of that "data...
Tinku Thompson